Marketing Performance Measurement
You have strategized your marketing plan, built the data bases, business rules and constructed the technology platform to drive the digital assets; executed; produced; and distributed the messages; now what? Measurement!!! "If you canít measure it, donít do it!" Measuring your performance is vital to your continual success. The Dispatch5.o marketing dashboard allows you to see, in real time, what is working and what is not. Based upon this information you can take immediate steps to change your strategy.
The dashboard gives you measurement by media type as well as contact type. You then have the ability to track which data base you used to drive which media type and judge the effectiveness of each. With this valuable information you can create a continual improvement process for your customer centric communications.
If this kind of marketing measurement sounds like a marketing tool you'd be interested in, please contact us at 814-870-9600 or contact us.
"Results are everything. The rest is just conversation." - Jeffrey Molchan; Vice President Consumer Sales, Shorewood Packaging