Integrated Cross media marketing enables professional marketers to reach their customers and prospects on multiple levels. Digital technology then allows for customer response through several channels. Automated marketing platforms enhance the cross media message in that the response of the audience can be measured and new messages generated based upon the information gathered. This gives today’s marketers the opportunity to create a customer centric dialogue with their audiences, and be talking with them and not at them.
Through an increase in reach and frequency as well as technology to augment and grow data bases, a cross media marketing plan becomes one of the most beneficial ways to market your company and brand. In a cross media marketing plan it is important to maintain a consistent message throughout all of your chosen marketing outlets. The Dispatch5.o automated marketing platform gives marketers the tools they need to co-ordinate, measure and brand protect marketing execution in a cross media environment.
Personalized direct mail, email, landing pages, surveys, QR codes, mobile marketing and database management are a few of the elements that can and should be incorporated into your cross media marketing plan. On the left-hand column of our website there are links to more information about the individual elements of cross media marketing or for more information contact Dispatch5.o at 814-870-9622, 800-937-8648 x243 or contact us.